Partial Agenda Includes:
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If you're unhappy with your investment in our Marketing Workshop for any reason, we'll refund 100% of your tuition!
The most important thing to remember about our marketing workshop is that it is that it was designed for executive-level management, not day to day workers. This means that every topic we discuss will be an executive-level overview, not step by step instructions on how to do / complete the item being discussed.
Our goal for attendees is that you leave with a solid understanding of how to evaluate / manage your company's marketing efforts, NOT how to perform every step necessary to implement a specific marketing tactic. You’ll understand which areas you should ask your team to dive deeper into / investigate, and which areas you should stop investing time / money in. And finally, you'll learn where your peers are having the most successes and why.
We start our workshop out by talking about marketing trends. This is a back-and-forth discussion with attendees focused on which marketing tactics they're currently using, which ones seem to be working well, and which ones seem to be working not so well. We'll share our opinions, our recommendations, and our advice where and how to invest marketing funds. We'll also talk about the future and which marketing tactics we believe you'll need to familiarize yourself with because they will become very important in the next year.
We'll discuss the differences between interrupt and on-demand marketing, including the costs, the effectiveness and the likelihood of a achieving a positive ROI with your marketing efforts.
We'll follow this up with a strategy on where and how to drive prospective customers to respond to your marketing's efforts. This discussion includes how to leverage social media and the biggest mistakes small businesses make regarding the use of social media.
Next up, we talk about your website. Is it really needed for a retail business? Where the content comes from? What messaging must be there, and the biggest mistakes companies make when building a website.
Search engines is the next workshop topic. How important are they, really? How do you go from being invisible to getting found? How much time and effort should a small business spend on a search engine marketing. The pros and cons of Search Engine Optimization (SEO). The pros and cons of Pay Per Click (PPC). Where you should consider investing and where you should not consider investing. What to expect, and how to evaluate your results.
We wrap up our marketing workshop with tips and tricks that include the top reasons for ineffective marketing, the costliest mistakes small businesses make in marketing including some key metrics you can you to evaluate your own results.
We tightly limit the number of attendees for this workshop to ensure there are enough for a healthy discussion, but no so many people that little gets accomplished. Don’t wait, sign up before it’s too late.