The Most Expensive Marketing Mistakes

The most important thing to remember about our marketing workshop is that it was designed for executive-level management, not day-to-day workers. We created this workshop to give you the tools you need to manage a business, not provide step-by-step instructions for a DIY operator. Therefore,a every topic we discuss will be an executive-level overview, not step-by-step instructions on how to do/complete the subject being discussed.

Our goal for attendees is that you leave with a solid understanding of how to evaluate/manage your company's marketing efforts, NOT how to perform every step necessary to implement a specific marketing tactic. In addition, you'll understand which areas you should ask your team to dive deeper into/investigate and which areas you should stop investing time/money in. And finally, you'll learn where your peers succeed most and why.

We start our workshop by discussing marketing trends focused on which marketing tactics they're currently using, which seem to be working well, and which appear not so well. Next, we'll share our opinions, recommendations, and advice on where and how to invest marketing funds. Finally, we'll discuss the future and which marketing tactics we believe you'll need to familiarize yourself with because they will become critical next year.

We'll discuss the differences between interrupt and on-demand marketing, including the costs, the effectiveness, and the likelihood of achieving a positive ROI with your marketing efforts.

We'll follow this up with a strategy on where and how to drive prospective customers to respond to your marketing efforts. This discussion includes how to leverage social media and the biggest mistakes small businesses make regarding the use of social media.

Next up, we talk about your website. Is it needed for a retail business? Where the content comes from? What messaging must be there, and what are companies' biggest mistakes when building a website?

Search engines are the next workshop topic. How important are they? How do you go from being invisible to getting found? How much time and effort should a small business spend on search engine marketing? The pros and cons of Search Engine Optimization (SEO). The pros and cons of Pay Per Click (PPC). Where you should consider investing and where you should not consider investing. What to expect, and how to evaluate your results.

We wrap up our marketing workshop with tips and tricks that include the top reasons for ineffective marketing, the costliest mistakes small businesses make in marketing, and some key metrics you can use to evaluate your results.