Why You Should Choose Us
Our Top Three ReasonsEvery member on our team has a minimum of 22+ years of experience working in executive-level marketing positions. This level of expertise is what differentiates us from the others.
Our expertise means we can quickly accomplish more work in less time. We have no rookies that must learn at your expense, resulting in less overhead for us and a lower cost to you.
We create a data-driven strategy that will grow your bottom line. We build systems to leverage our expertise, and we have the experience to ensure you’re ready for that growth.
We’re Small Business Marketing Experts
We Don’t Work With Huge Companies; We Compete Against Them.We understand the idiosyncrasies of operating a small business because
we work with small businesses every single day.
We’re 100% Focused On
Your Bottom Line!
Experienced Executives
For more than 27 years, we’ve done just one thing, Marketing!
We gained our experience from working with a variety of companies that range from small Mom and Pop businesses, up to an enterprise-level company with 92 offices in 14 countries around the globe.
We’ve even spearheaded marketing for a company that acquired 22 businesses and faced the challenge of consolidating their marketing into one centralized team.
Online & Traditional
Digital (Online / Internet Marketing) tends to dominate the conversation nowadays. However, expertise in traditional marketing tactics is still required to maximize the ROI on your marketing spend. We have extensive experience in both areas.
We Can Do It All
We can do as much or as little as you need us to do.
From a simple assignment to restructuring an entire marketing department, we’ve done it all. We can work as an outsourced CMO with your executive team, to build a self-reliant marketing team that supports your business.
We build marketing systems, so your people can depend upon these systems instead of having to rely directly upon us. Our systems remain after we’re gone, and continue to provide value for many years to come.
No Surprises
Before we ever start work on a project, we’ll provide you with Fixed Fee Pricing and agree on the deliverables.
We guarantee the price will not change unless you change the scope of the work we are doing for you.
We Focus On Small Businesses.
Businesses that can’t justify the full-time expense of an Executive-Level Marketing Person, but have a part-time or temporary need for one.Beware Of The Admin Dilemma That KILLS Many Small Businesses.
The marketing person in many small businesses is often the person who has been around for a while, has some free time on their hands, and didn’t run away fast enough when the boss asked for a volunteer.
The problem starts when you use an admin-level staff person (who has no marketing training) to send routine email merges or perform other mundane marketing tasks. The problem exacerbates itself when this same person starts taking on other, more essential responsibilities such as approval of advertising placements, ad content, website changes, and even strategic marketing decisions.
It’s easy to get caught in this situation when you consider that most small businesses can’t afford the hefty salary associated with a seasoned, full-time marketing executive. Still, they recognize the need to do marketing, and their existing employee appears to fill the need at the time. And, utilizing an existing employee is a convenient solution to fulfill the current demand.
Falling victim to this trap most often results in inconsistent messaging in your marketing activities. This contrary messaging confuses your prospective customers, they don’t understand what you stand for, and why you’re different from the others. The end result is when you confuse people, they don’t buy from you!
So, while the temptation to cut corners on leveraging "true" marketing expertise in an attempt to save money sure seems to make sense, this same logic is what also helps keep a small business small.
We Can Help.
We’re Small Enough To Care, But Big Enough To Make An Impact.
We are an amalgamation of marketing consultants, content creation gurus, online platform geniuses, and analytics experts maniacally focused on making an impact and creating
“ Crazy Good Results ℠ ” for our clients.
Our Client Base.
We Work With Small Businesses.
Popularity Index Of Our Services
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Google Analytics
%
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Search Engine Marketing
%
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Google "My Business"
%
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Ask A Marketing Expert Service
%
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Google Pay Per Click Advertising
%
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Search Engine Optimization
%
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Website Design
%
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Google Re-targeting
%
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Google Display Advertising
%
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Social Media Marketing
%
A Few “Quick Tips”
Marketing Insights For A Small Business Owner.Don’t Become A Google Expert.
Google’s systems are continually changing. Staying up-to-date requires a tremendous amount of time, effort, and money. Don’t waste your time and money trying to become a Google Expert; hire us instead. We’ll accelerate your marketing process while allowing you time to focus on running/growing your business.
Leverage The Power Of Google "My Business" Local
Google My Business has effectively replaced the Yellow Pages. The latest statistics show that 91% of people now use Google to search for local products & services. Leverage the power of Google without wasting time & money experimenting to find the right formula. We are Local Area marketing experts.
Use Our Consultant As Your Secret Weapon.
Our consultant can run an in-depth analysis of your business competitors. We’ll study their value propositions, strategies, strengths, weaknesses, and compare them against your own company. After a bit of an internal reality check with your management team, we’ll work to better prepare you for an All-Out War in the online world.
The New Rule For Small Business Marketing Success
Traditional Marketing Tactics Are Less Effective,And Cost Too Much. Instead, You Should
Target the Right Customer at the Right Time with the Right Message.
On-Demand Marketing - is when someone is actively looking for the product/service you offer, and you manage to get your message in front of them at that exact moment. An example of this is someone using Google search, and they find you on the search engine results page. Google likes to call this “want-to-know,” want-to-go,” “want-to-do,” and “want-to-buy” moments; it’s the exact moment a customer decides to take action.
Interrupt Marketing - is the more traditional model of product/service marketing, in which you force people to stop what they’re doing to pay attention to your marketing message. You’ve interrupted them with your advertisement. An Example of this is a television commercial or telemarketing, and in most cases, this also includes email marketing. Interrupt marketing has the unpleasant side effect that it often annoys people because you interrupted whatever it is they were doing so you can advertise to them.
The Cost Characteristics - On-Demand Marketing typically yields much better results for a typical small business. Although the cost per impression is likely considerably higher, the cost per qualified lead is most often significantly lower. And, the on-demand process has the additional benefit that it aids a prospective customer in their buying process, so the recipient views it as being helpful. Whereas, with interrupt marketing, you tend to annoy/disrupt masses of people with your ad in hopes of finding someone who might be interested. learn more
Four Key Differences In
Marketing A Small Business
Small Businesses Have Unique Marketing Needs
Marketing for a small business is different from marketing for a larger business in several ways; here are four key considerations:
- The first consideration is that every single dollar counts. Most small businesses struggle to fund an appropriate marketing budget. So, there is little (no) ability to experiment; you need to stick to what works and maximize the value of every dollar spent.
- The second consideration is that the marketing plan needs to be executable by an administrative-level person. There is no ability to hire a highly skilled (expensive) person to execute your marketing plan. An outside marketing executive can create the plan, but it has to be easy enough to implement using in-house staff.
- The third consideration is you need to leverage the heck out of “local advertising” mechanisms such as Google “My Business.” Many of these services are free or low cost and have proven to be very useful in improving local visibility.
- The fourth consideration is although there are exceptions, many small businesses should not even think about spending money on SEO; Unless you have a very established and comprehensive website that has already been online for years. Even then, you’ll likely struggle to be able to compete against larger companies with enormous budgets and resources. Either way, you can get found on Google, but you’ll need to utilize a different strategy.
Ready To Get Started?
Here’s How We Start To Work With A New Client.We Don’t Offer 60 Minutes Or Even 30 Minutes Of Free Consulting.
Let’s be realistic. These offers are just glorified meet and greet sessions disguised as consulting time. You won’t learn anything valuable about us, and we won’t determine if we can help you or not. We’re not into wasting anyone’s time.
Working With Us Is A Bit Different.
Our first step with every new client is to engage in a learning (discovery) session where we learn all about your business. We ask what has worked well for you and what hasn’t worked as well. We discuss why you do the things you do from a sales perspective, what you feel your value proposition is, and many more detailed questions. We’ll even ask you who you think your biggest competitors are and why, along with how you believe you can beat them.
After that session, we’ll make our own evaluation and compare it with your assessment. At this point, we have something worthwhile to discuss with you. This comparison discussion becomes the focus of our very first meeting. If you like the ideas and suggestions we bring to the table, you hire us, and we begin working for you; if not, we both move on. When moving forward, you’ll know exactly what the cost will be, what you can expect from us, and when you can expect completion of your project.
We Grow Our Clients’ Businesses
With A Data-Driven Strategy,
Not Magic Pixie Dust!
We are maniacally focused on creating
Crazy Good Results ℠ for our clients.
Like What You’ve Heard So Far?
Take The Next StepTrying To Grow Your Customer Base?
Some Options Are Better Then Others ...Here’s What Our Clients Say About Us
Impossible deadline, but you somehow did it and it turned out spectacular. Thank You for your extraordinary efforts!
Finally, a marketing investment that showed me a real Return On Investment. When can we start my next project?
We started with you in back in 1998, all these years have gone by and you continue to amaze me. You’re a one of a kind, Thanks for all your help.
I never thought it could be that quick and easy to solve my problems, you made it 100% painless. BTW, do you guys ever sleep?
We got more accomplished in 3 weeks with your team than we got done on our own in the past 6 months
Bruce is a great guy and I was impressed with his innovative ideas. Kevin, thanks for your research and finding him!
Brilliant strategy, innovative ideas and an affordable price.
Thanks for all your help!
Why do the Paisanos have all the brains?
No doubt we picked the right group of people to work with us.
Wonderful work, thanks so much for all your help!
You made my life so much better!
Well, all this new stuff definitely makes my website look much more professional. Now I just need to live up to the image you created for me.
Absolute Home run!. With out a doubt the best investment I have ever made. Call me about another project I have for you.
This stuff looks AWESOME and I cannot thank you enough for all of your help, patience and understanding through this process.
Incredibly knowledgeable, dedicated and focused on getting results. A refreshing way to work with an outside consulting firm.
Wow, when you said you’d get it done and I could focus on other problems I didn’t believe you. BUT, I don’t worry about marketing any more.
Spectacular work. You set the bar really high. This project turned out so much better than I ever imagined it could have.
Eight years and still going strong. I don’t know how I could have ever done it with your help. From me, my staff... Thanks for all your help.
Constant Progress year after year. Every time I think we can’t find anything to improve you prove me wrong. Thanks for that!
Nailed it on the very first try!
Thanks for all your help.
