What We Do
WE IMPROVE YOUR MARKETING - We're maniacally focused on continually driving more of the right type of customers to your business month after month.
Read MoreWhy Choose Us
OUR EXPERIENCE - We know how to help you reach your objectives, and we build systems that your people will continue to utilize year after year to make an impact.
Read MoreWhat You Get
100% MEASURABLE RESULTS - We work with you to establish vital benchmarks. At any time, you can see for yourself exactly how it’s impacting your business.
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Are You Wasting Your Marketing Money?
No More Excuses, Your
Results Should Be 100% Measurable.
Marketing should be very straightforward and predictable. The marketing process is no longer filled with emotional, gut-feeling guesses; it’s now scientific, and the analytics don’t lie.
Our consultants can help you measure and improve your results.
Stop Wasting Money. Let Us Help You.
Advertising On Google Or Facebook?
You’re Likely Overspending And Missing The Target.
Advertisers work hard to make their systems incredibly easy to use. Some proudly claim that their artificial-intelligence-based recommendations make it so simple to set up that anyone can do it, and your ads can be online in just a few minutes.
These same automated systems are the most significant source of
dismal performance and exorbitant costs.
Here Is Our List Of
The Top Three Mistakes That
Waste Money In (PPC) Pay Per Click.
Read More
The Top 5 Mistakes
People Make When Selecting
A Digital Marketing Agency
Selecting the right marketing agency is one of the most critical and challenging tasks that a business faces. The salespeople at most marketing agencies are talented, and after a while, all marketing companies sound great. To pick the right company, you need to cut through the salesperson’s fluff and get to the heart of solving your challenge(s).
Here are our Top Five Mistakes companies make when evaluating a marketing agency.
- Don’t let the marketing company drive the content of your discussion. Get past the meet and greet session quickly. Describe your challenge(s) and ask their marketing consultant how they specifically intend to help you resolve your issue(s).
Don’t accept vague answers; drill into the detail–this is where most candidates will fail. Remember, if they didn’t do the required homework, it’s because they either don’t know how to or they don’t care enough about your business.
- Resist the temptation to help them if they struggle with an answer to one of your questions. Salespeople are good at picking up on hints. The biggest mistake companies make when selecting their marketing company is helping their candidate reach the desired response. You should “play dumb” as needed to ensure they get to the right answer independently. Stay silent; make them ask the right questions. While this approach may seem a bit harsh, it enables you to test them before hiring them, only to learn later that you’re wasting your money by buying their marketing services.
- Access how prepared the candidate agency is for your meeting. Consider have they done their homework? If they haven’t, how do they know they can help you resolve your challenge(s)? Consider the following questions:
- Do they know what you do, how you earn revenue?
- Do they know who your potential customers might be?
- Have they asked about or identified your competitors?
- Have they asked you why a potential customer should pick you instead of a competitor?
- Have they looked at your website?
- Have they researched your visibility in the entire digital landscape?
- Do they have suggestions on how to improve your content marketing?
- Have they asked which marketing tactics you’ve tried and the results from each?
If they can't answer most of these questions, why are you wasting your time meeting with them?
- Don’t take what you’ve learned from one interview and carry it into the next interview. For example, If marketing agency X says the key to success is improving your website’s content, don’t start with the next candidate, saying, “I know my content needs improving.” While this sounds simple, it gets much more challenging when comparing numerous marketing companies. The candidates you interview later in your process gain a considerable advantage based upon what you learn from each previous interview. By the time you get to the last candidate, you pretty much tell them precisely what to do; they simply agree, and the result is they sound like the best option.
- Don’t select the “yes“ man/woman. If the candidate never challenges you during any of your discussions, either you are a marketing expert, or they are just looking to nod in agreement, take your money, and don’t care about your project’s success. If you’re a marketing expert, then why are you hiring a marketing consultant? You’re hiring these people for their expertise and the marketing services they offer, not to be your best friend, and it’s your business, your money at risk. Having a marketing company with the nerve to challenge you (especially so early in a relationship) can be a valuable asset and save you lots of money as you move forward. You might even want to consider intentionally testing them to see if they will challenge you when you’re wrong; this is a great way to de-risk your selection process.
Build A Facebook Page Or A Website
Which Is A Better Choice For My Business?
Generally speaking, you might want to consider that Facebook and almost every other social media company earns its revenue by showing advertisements.
Now realize that driving a potential sales lead to ANY social media site will likely introduce them to competitors that they never knew existed.
Read MoreYou Spent A Fortune On A New Website, But
You Get No Sales Leads!
Lots of web design companies are capable of building a gorgeous website. Still, very few also possess the marketing competency to develop a comprehensive strategy to capture sales leads and build that lead strategy into their pretty website design. Our web design team can help you transform your existing website.
Let one of our marketing consultants review your website at no cost. We will make recommendations and show you the impact we can make on your business.
Schedule Your Free Website Audit.
Schedule Now
Is Search Engine Optimization (SEO)
A Smart Investment For A Small Business?
QUESTION: If you’re going to start with SEO as your strategy, how do you know which keyword phrases are most effective at placing a genuine sales lead on your website?
Please Note:
I didn’t ask which are the most popular keyword phrases; I wondered which are the most “effective?” There’s a huge difference in ROI.
Building Your Own Website
A Smart Idea Or Not?
Building your own website means, you’ve just entrusted every visitor’s first impression of your company to a person who most often has: no real web design skills, limited if any marketing skills, no content writing or graphic arts skills, and very likely no knowledge of how to manage a user’s experience on a website.
This sounds like it could be a recipe for disaster.
Need An Executive-Level Marketing Person (Part-Time)
Wish You Had Access To A CMO, On An “As Needed” Basis?
Our Ask A CMO Service is perfect when you require a senior-level marketing person, BUT that need is temporary or even just part-time. Every marketing consultant on our staff has a minimum of 22+ years of experience working in executive-level marketing positions.
Perhaps you need help developing a brand strategy, marketing strategy, or maybe you’ve created a marketing plan, and you’re unsure of the viability of this plan; that’s precisely the type of situation we created this service to fulfill.
Let’s Discuss Your Specific Situation, And How We Can Help You.
Contact UsAbout Us
A Quick Introduction
We’re Marketing Maniacs.
We’re an award-winning, full-service digital marketing agency that’s maniacally focused on masterminding our clients’ growth.
We combine modern tactics with traditional wisdom to create Crazy Good Results ℠.
Hundreds of small businesses leverage our expertise and rely on our marketing services to improve their online marketing capabilities every day. From redesigning/optimizing your existing website’s conversion capabilities to creating a brand new website design from scratch, our web design team does it all, and we do it in-house with no sub-contractors.
If you’re spending money on Search Engine Optimization, but you do not see any significant improvements, we have SEO experts who can evaluate your spending.
If you fear you’re just burning money on Pay Per Click, our PPC management experts will evaluate your account and determine your best path forward.
If you think you might be misusing social media or under leveraging your email marketing lists, we can help. Our content-creation gurus are experts at content marketing and creating the right marketing platform's content.
Want to leverage the power of video? We have a video production team that specializes in producing testimonials and short teaser videos. We do all our video production in-house to ensure quality and effectiveness.
If you are struggling with branding your businesses, you’re not alone. Branding a small business is considerably different when compared to branding a Fortune 1000 enterprise. Don’t throw away your money by following in the footsteps of the multi-national giants.
We’ve worked with hundreds of business owners and helped them create a marketing strategy that fully leverages their business strategy and uses it to attract their “ideal” customers. Competitive analysis and strategy creation are one of our specialties and most popular marketing services.
Our clients stay with us year after year because we are knowledgeable, responsive, affordable, and focused on growing their business while improving their bottom line.
If you’re tired of feeling like you are wasting your marketing money and looking for a marketing company that can make an impact, you should give us a call. We’re happy to discuss your specific situation and how we can help you.
Think Marketing Shouldn’t Be A Top Priority?
Consider the thoughts from management guru Peter Drucker who said ...
“ Because the purpose of a business is to create a customer, the business enterprise has two-and only these two-basic functions: Marketing and Innovation.
Marketing and Innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business. ”
We're A Marketing Agency That Delivers Results, Not Excuses.
Here are some of the benefits that you can expect when working with us.
Measurable Results
Everything we do for you is 100% measurable; no guesswork is needed. You’ll see a direct impact on your business.
Fixed Fee Pricing
We don’t bait you with low-ball estimates.
We’ll give you a fixed price for the work we do, and it’s guaranteed not to change.
One-Stop-Shop
No finger-pointing games played with us. From start to finish, we do it all: no one else to blame or congratulate; it's 100% us.
No BS Promises!
We don’t make unbelievable promises! We leverage 100% of our experience to make a meaningful impact on your business.
Experience
We’ve helped hundreds of companies, ranging from start-ups to small mom & pops and up to fortune 500 global enterprises.
Executive-Level Management
From simply assisting your team to running your entire marketing department, we are capable of doing as much or as little as needed.
Responsive
We have no boiler-plate programs. We do precisely what you ask us to do - no extra fluff and no less than expected.
Systems Experts
We create systems that are easy for your people to use and deliver more / better quality customers to your business.
Local-Made in the USA
No language, culture, or time zone challenges when working with us. You can reach out to shake our hands or grab our throat as needed.